I am a creative strategist. Business model innovations driven by disruptive applications of existing technologies are the first place I look for competitive advantage. Hence, I founded IdeaFeX, the marketplace for tokenized real-world goods & assets.

Prior, I worked at McKinsey & Company as a consultant in Brussels, Belgium. Industry, dedication, and a sound skill set in solving real-world problems are what I have taken away from this experience. Before McKinsey, I have earned a PhD degree in Strategic Management from HEC Paris in France. Rigor, deep knowledge in management, and a strong ability to synthesize theories, hypotheses, and points of view are what I have learnt during these years.

Originally from China with a background in biological sciences, I have worked in several fields and lived across five different countries. I am always open for new things to learn and new challenges to conquer. For example, in the past year I have learnt to become a software and blockchain developer. In my free time, I am a photography enthusiast and play basketball regularly.

My Curriculum Vitae

photo of Dr Jiulin Teng

Fintech entrepreneur

2018 – 2019

I founded IdeaFeX with the belief that key aspects of distributed ledger technologies (DLTs) have the potential to disrupt business models, in particular across asset-intensive industries and small and medium-sized enterprises (SMEs). IdeaFeX proposes two new asset classes, Exotic Assets and Product Futures. Underpinned by DLT, they allow firms to integrate financing and investment deeply into their business models. Other innovations such as a unique auction format together secure robust efficiency in resource allocation.


  • Co-defined, drafted, and revised all strategy aspects with my colleagues. Examples include our Business Plan and White Paper.
  • Created articles, artworks, and videos and managed all our social media accounts. The most representative works are found on LinkedIn Pulse and Medium.
  • Worked closely with our development team and wrote the entire frontend of our web application.
  • Developed Ethereum smart contracts for our operations. The source codes are available on GitHub.


  • True appreciation in the value of people, and the recognition that it is the character and drive, not experience and decoration, that matters the most.
  • Reflections on every step of setting up and running a business, notably the importance of connecting with customers early-on and the true meaning of bootstrapping.
  • Deep understanding of the inner workings of the DLT ecosystem, in particular aspects most misunderstood by the public.


  • Programming and cloud: JavaScript, Python, Html, CSS, PHP, Vue.js, Amazon AWS
  • Blockchain: Solidity, Ethereum smart contract, Stellar Lumens
  • Design, Adobe Photoshop, Illustrator, Premiere Pro, After Effects, InDesign

Management consultant

2016 – 2017

After my PhD studies, I joined McKinsey & Company as a consultant in Brussels. Working in small teams on projects ranging from pharmaceuticals to finance, I quickly learned McKinsey's problem-solving methods and gained a repertoire of communication skills with key stakeholders.


  • Developed strategic plan and conducted due diligence for clients.
  • Took part in client development in pharmaceutical, finance, TMT (Technology, Media, and Telecom), and AI (artificial intelligence) sectors.


  • Broad knowledge in the strategy and management aspects of several industries, including pharmaceutical, medical devices, finance, and TMT, etc.
  • Deep understanding in group dynamics in high-stress, high-stake scenarios.


  • Familiarity in applying fact-based problem-solving methods to real-world problems that businesses face daily.
  • Computer: Tableau, MS Excel, PowerPoint

PhD in strategy

2012 – 2016

To uncover in depth how businesses work, in particular how they obtain and sustain strategic advantage, I spent over four years working for a PhD Degree in Strategic Management at HEC Paris, France. My main theoretic focus was game theory, and the primary lenses through which I applied it were negotiation and innovation.


  • Deep knowledge in competitive strategy, notably the application of non-cooperative game theory in negotiation and innovation. This is best showcased in my dissertation.
  • Broad understanding of theories in strategic management and marketing as well as experimental methods in social sciences.


  • Supervisor to 29 Master's students from 14 countries in Grandes ├ęcoles, Master in Management, and CEMS programs for their graduation theses.
  • Assistant to professors in core strategy courses for Grandes ├ęcoles students.


  • Methods: experiments and surveys in social sciences, econometric (statistical) methods, Bayesian statistics
  • Computer: SPSS, STATA, Mathematica, Maple, MS Outlook

Life science graduate

2003 – 2012

Driven by intellectual curiosity in the awe-inspiring nature, I joined the Biology Department at Nankai University, China. I received merit-based scholarships in each of the four years and graduated second in the class of 123. Realizing that lab experiment is not for me, I took a detour in business. In 2010, I returned to life sciences by joining the Bioentrepreneurship program at Karolinska Institute, Sweden.


  • Broad knowledge in major branches of life science, for example Molecular Biology, Genetics, Evoluitonary Biology, and Biochemistry, etc.
  • Clear understanding of the topology in commercializing life sciences, in particular the pharmaceutical, biotechnology, and medical device industries.


  • As a business development intern, I worked in a group that searched for acquisition candidates in compounds and medical devices in the Nordic market for Takeda Pharmaceuticals.
  • As an analyst intern, I worked in a group that reviewed the portfolio of Scandinavia Life Science Investment, a venture capital firm backed by Nordic pension funds. We also searched for buyout candidates in the Nordic market.


  • Fundamental experimental methods: biochemistry, molecular biology, and physiology, etc.
  • Computer: C, C++, R, MS Word

Rich experience

since 1985

Born and raised in China, I have lived in a number of countries and grown a strong character throughout the years. I am a strong bliever in process over the outcome; thus, instead of relishing in past success or wallowing in past failure, I continually learn from them. One area of interest that has never faded, to me, has been my passion in creatives.


  • English: bilingual; I hold a C2 Proficiency certificate by Cambridge English since 2007 and scored 770 + 6.0 in GMAT in 2012.
  • Chinese: native; strong command of the Chinese language.
  • French: I took classes in college. After years of sporadic use, I am actively improving my French.
  • Czech: I took half a year of classes at Charles University in Prague and reached B2 level.
  • Swedish: I took classes at Stockholm University for a semester.


  • Flexibility and tolerance in working with, and adapting to, different cultures.
  • Strong believer in learning from the process, not the outcome.
  • Compromises on your wishes, never your character.


  • Photography enthusiast: some of my works can be found on my photo blog and Instagram.
  • Architectural design: I have an interest in design and architecture since I was a teenager. I also used AutoCAD and Pro/E in college.